Niagara Benchlands Brand

Fiction: The Niagara Benchlands brand is the Destination Marketing Organization (DMO) for the Town of Lincoln.

Fact: The Niagara Benchlands IS the Town of Lincoln. The Benchlands and Lincoln brand identity are interchangeable. The Niagara Benchlands brand was created to enhance Lincoln's identity as a unique tourism destination, helping to foster a community with a strong, competitive identity that is an attractor for talent, businesses and visitors. In addition, the brand helps to support local businesses with an authentic tourism brand and support.